SEO has a High Return on Investment

The economic benefits you will enjoy when using SEO far outweigh the initial investment. You might not have money for a newspaper advertisement, but you can afford SEO. It is possible to use one blog post or back-link and earn a lot of sales for months or years.

Helps You Target the Right Customers

SEO helps you to attract prospects who need the services you offer. You develop content that targets people who need the specific services you sell and wait. Targeting the right people or groups ensures all your efforts are focused, and dedicated efforts produce results.

The question is not whether or not you should do SEO. The right question is: what are you waiting for? Read up on it and get help from specialists.